Internal linking is when you link from one page of your website to another page on your website. When used strategically, internal linking can significantly boost your page ranking and conversion rate as it allows Google to navigate your site better.
How does Internal Linking Improve your SEO though?
When internal links are placed purposefully throughout your website, it can keep your prospective clients engaged on your page for longer, improving your average session duration and reducing the bounce rate. This will improve your SEO by letting Google know that your content is valuable, and it will help Google find, index and understand your niche better.
Internal Linking Examples:
- Links within your articles to other similar articles or recommended articles.
- Links from your homepage to other pages on your site (eg. small about section on home page links to about page)
- Links within the header and footer to the respective pages
Want to learn how to strategically interlink to improve your SEO? Let’s dive in!
Tip number 1: The best way to use internal linking is within text. If you are writing a blog post and you have a similar post that you think would add value, link to it. Blog posts are a really great way to improve your keywords but to rank you need visitors on your site which means you need to create engaging content that stops the scroll. Did you see what we did there?
Tip number 2: On your homepage, design it so that as you move down the page, visitors can click on links that take them to your other pages.
Tip number 3: Your homepage is generally your most authoritative page and where you want visitors to go. This means it is important to link strategically from your homepage to other important pages. For instance, if you check out our homepage, we link to our services and about page. You may also like to show your most recent blog posts on your homepage too. This will create more internal linking and if it captures your visitor’s attention, they will be able to click on that internal link which takes them straight to your blog post. Within that blog post, you will have more links to similar content, which will mean your visitor stays on your site rather than looking elsewhere for that same information.
Tip number 4: You may want to use the same link numerous times on the same anchor text. For instance if you look above, we linked to our homepage when we mentioned our homepage. We mentioned the same word another three times, however, we only linked to it once. This is because if we added the same link too many times to the same word, Google may see this as spammy. However, you can link to the same page or article numerous times (if relevant) using different anchor text wording.
Tip number 5: Google Search Console is a great free tool to analyse your website’s performance and it has a feature called “links.” You can use this feature to see how your site’s internal links are set up. You will want to make sure that your high priority pages have the most internal links directing your visitors to those pages.
Tip number 6: Placement of your internal links within blog posts or articles can play a role in your sites performance. By placing links further to the top, it can reduce your bounce rate (as many people won’t read a full blog post). As we mentioned earlier, if visitors are clicking off your page quickly, it tells Google that people aren’t loving your site or that the site is not providing value. When people stay on your site for longer, it tells Google that your site has valuable content and Google will bump you up, improving your ranking. Again, you will want to make sure these links make sense.
Tip number 7: You don’t want to just link for the sake of interlinking. It’s important that what you are linking to is relevant and helps visitors to navigate your site better and find content that they are interested in. If you link to unrelated content, Google may see this as spamming and this can hurt your ranking and authority.
When thinking about SEO, you always want to think about your visitors’ experience on your website first as that is what will help you rank better in the long-term.
We hope these tips inspire you to think about how you can interlink your content to improve your SEO and ultimately rank higher on Google!
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