Mallee Marketing

The power of exit-intent coupons

In a nutshell, exit intent coupons offer your website visitors a discount or some sort of valuable offer in exchange for their email address. This is a fantastic way to boost conversions, improve your bounce rate AND build your email list. People love getting a good deal or a discount so it’s a great idea!

By the way, if you’re wondering, a “Bounce Rate” is the percentage of visitors to your website who navigate away from your site after viewing only one page.

Exit popups are literally the secret weapon to dramatically increase conversions. In particular, for eCommerce websites!

They allow you to make a one last-ditch effort to convert your visitors (with a little incentive!) as they are about to leave your site.

You can set these coupons up on your website to be either immediate or delayed which interrupt your visitor as they are scrolling on your site. Exit popups happen as your visitor clicks to exit which hopefully stops people there with an offering of value or a call to action to encourage them to take that next step.

You could offer your website visitors a discount, free guide/product of some value in exchange for their email address. I do want to talk about why having an email list is soo important but that’s for another blog another time!

That’s all for this blog. Thanks for tuning in and I’ll catch ya next time!

#MalleeMarketingBlog #MarketingforAg

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