WELCOME

Mallee Marketing helps rural and regional businesses build clear, strategic and scalable marketing systems designed to generate buyer trust, brand awareness, consistency, and leads for growing businesses.

FEATURED

Our Mission

Marketing should strengthen the quality, reputation and long-term demand of your business, not drain your time, energy or resources.

We help leading rural brands and seedstock suppliers build clear, strategic and scalable marketing systems that generate buyer trust, year-round visibility and consistent demand.

Our mission is simple:
Create clarity.

Build structure.

Remove overwhelm.

Deliver systems that work season after season.

Through our strategic frameworks and tools, our clients replace guesswork with clear direction and build reliable, repeatable processes that support growth for years to come.

How We Work

Rural businesses deserve marketing support that’s grounded, practical and strategic.

When you work with Mallee Marketing, you can expect:

straight-talking communication
transparent processes
respect for your time, knowledge and industry
systems built around your season, scale and goals
zero fluff, zero jargon, zero overpromising

Our approach blends strategy, systems and clear messaging to give you consistency and structured momentum, without the chaos.

What We Do

We partner with rural and agricultural businesses, including seedstock studs, ag advisors, family operations and regional brands, to build marketing systems that drive trust, visibility and predictable demand.

Our support and expertise includes:

Strategic Planning & Direction

Annual & seasonal marketing plans
Strategic Marketing Blueprint
Buyer journey mapping
Campaign & sale-cycle alignment

Messaging & Positioning

Brand messaging frameworks
Ideal client clarity
Value articulation
Sale & season-specific messaging

Content, Digital & Visibility Systems

Content strategy & social media planning
12-month content calendars
Meta (Facebook & Instagram) advertising
Rural-centric creative direction

CRM, Email & Automation Systems

Email nurture sequences
Segmentation & tagging
CRM setup for studs & rural brands
Automations that warm, educate and convert buyers

Done-For-You or Done-With-You Support

Marketing asset creation
Digital infrastructure setup
Monthly management & retainer packages

Whether you need clarity, consistency, structure or strategic support, we build durable marketing foundations and assets that elevate your brand and help strengthen demand year after year.

Our Services

TESTIMONIALS

"Mallee Marketing has an in depth understanding of Ag which allowed the Harberger brand to achieve the desired brand recognition it set out achieve and continue to grow. Firstly it was the videos and the glamorous stuff…. now I am starting to see the power of having the backend of our social media manipulated in ways that give us the desired brand recognition and results. The planner is also a very clever way of ensuring my time spent towards our social media presence is efficient.

Both sides have put in some hard yards to capture good content and I think the reward is coming through with good solid leads plus brand recognition without annoying people."

Kirk Harberger

Harberger

"The marketing support that Tegan has provided Collinsville and East Bungaree Studs has been excellent as it was timely and targeted. Tegan demonstrated the ability to understand both our businesses and the Ag sector well, making our marketing industry specific and relevant to our audience."

George Millington

Principal, Collinsville Stud Merinos and East Bungaree Studs

"Mallee Marketing provided extremely high quality service and worked very well with our team to deliver the child safety campaign on time and within budget.

I was particularly impressed with Mallee Marketing's ability to adapt and provide additional service as the campaign developed without compromising delivery deadline or quality.

Mallee Marketing helped us achieve our campaign goals. They successfully increased the child safety on farm campaign awareness, delivered high quality media assets and strengthened our relationship with external stakeholders. Industry representatives from not only Victoria, but across Australia are echoing this campaign and it is credit to Mallee Marketing's phenomenal service.

I've been very happy to work with Mallee Marketing and would recommend it to others who are looking for specialised Ag marketing advice."

Jennifer Shaw

Former Project Manager

VFF Making Our Farms Safer Project

"It was such a positive experience working with Tegan from Mallee Marketing! She’s a clear communicator and her agile working style was really appreciated by the R U OK? team to deliver a podcast series for a very targeted audience.

Tegan successfully guided the R U OK? team through the podcast production process with some really practical, hands-on support, particularly when recording guests in remote locations. She’s very knowledgeable but also very gentle and empathetic, which was particularly appreciated when talking directly to case studies with lived experience in mental health.

Thank you Tegan for all of your support throughout the production of the first podcast series for police and emergency services! We always felt like our little project was in really safe hands and it’s been such a pleasure working with you!"

Rebecca Wood

Marketing Manager

RUOK?

"Working with Tegan we were successful with attracting new clients through promo videos which is always great. Able to increase exposure with reduction in overall advertising expense so definitely happy with that. Thanks Tegan, you have certainly helped us branch out into new platforms yet staying with our 'style.' Much appreciated."

Jacqui & Wed Daniell

White River Merino and Poll Merino Stud

BRANDS WE'VE WORKED WITH

READY TO TAKE THE NEXT STEP?

Not every business we work with is at the same stage when it comes to marketing which is why we’ve built different pathways to suit where you’re at.

Whether you need to get the basics sorted, accelerate your growth, or talk it through with us first, we’ll guide you to the right next step.

Learn More

TEGAN BUCKLEY

Hi, I’m Tegan, founder of Mallee Marketing and a rural marketer with over ten years’ experience helping agricultural and regional businesses build clear, strategic and scalable marketing systems.

I grew up on the Yorke Peninsula in South Australia and now live in the Victorian Mallee with my partner, Clay Gowers, whose family runs Westerhill Farms, Broadacre cropping business, near Mildura.

Living and working with rural and ag people every day keeps me grounded in what matters most: practical solutions, real results and marketing that actually supports the people and businesses who supply, feed and fuel our communities.

I hold a Bachelor of Business (Marketing) and a Graduate Certificate in Management, and throughout my career I’ve worked alongside many high-performing sales and marketing teams across rural, regional and agricultural sectors.

Those experiences shaped the way I now work, combining strategy, systems and smart digital tools to make marketing simpler, more consistent and more effective for busy and growing businesses.

I’m passionate about helping seedstock brands, agribusinesses and family-owned rural companies get clarity on their message, build trust with their ideal buyers, and create marketing systems that run smoothly behind the scenes.

I bring a practical, results-driven approach to everything I do, with a strong focus on efficiency (no wasted time, no wasted budget) and a deep respect for the seasonality and demands of farm life.

Through Mallee Marketing, I work with forward-thinking studs and agribusinesses across Australia and New Zealand to strengthen their brand, increase visibility and amplify their impact, whether that’s genetics, advisory services, or rural products that genuinely improve farming operations.

When our clients succeed, rural communities thrive and that’s what drives me every day.

From paddock to prospect.

Helping Rural Brands Build Trust, Awareness & Leads